Expectations of a Copywriter

• Ideate, write and execute original and iconic creative concepts in response to client briefs, objectives or goals
• Establishes visual tone, character, and messages that will effectively communicate with the target audience and fulfill the project objectives
• Develop creative ideas that meets both our clients’ objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism
• Present, share and review creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team
• Manage multiple projects from concept through to completion, working with both in‑house resources and third‑party vendors
• Collaborate effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work
• Participants in, and leads brain...