KEY RESPONSIBILITIES:

- Drive product-led visibility through strategic PR seeding, media outreach, and curated media

drops.

- Plan and execute high-impact media engagements, walkthroughs, events, and brand

interactions.

- Build and maintain strong relationships with Tier 1, Tier 2, business, lifestyle, and regional

media.

- Manage PR calendars for Lifestyle & Corporate, campaign timelines, and reporting with

strong adherence to TATs.

- Track and analyse media coverage, share of voice, sentiment, and campaign performance.

- Support crisis communication planning and real-time issue management.

- Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations,

and speaking opportunities.

- Plan and execute LinkedIn marketing initiatives including corporate updates, thought

leadership, and campaign visibility.