Role Summary

Reporting to the Marketing Lead – Oncology, the Country Brand Manager is accountable for planning, leading and implementing marketing strategies and tactics for current and new product launch. The CBM owns the budget and execution of programs in accordance with strategic direction of brand leveraging on omnichannel approach. The CBM is responsible for driving financial performance and management of franchise A&P, identifying market opportunities, and actions designed to increase market share and prepare the market launches. Part of the responsibilities, the CBM gathers and articulates HCPs and patient insights collaborating effectively with cross‑functional team members to execute strategic planning in different brand life cycle, in line with Pfizer’s purpose to drive patient access to treatment. The role ensures maximization of financial and human resources consistent with local and global asset/portfolio strategies.

Role Responsibilities