Content Strategy & Planning

• Develop and execute the overall content strategy aligned with Casino Plus business objectives, revenue targets, and brand positioning.
• Create content roadmaps and campaign frameworks across key business priorities, promotions, product launches, and seasonal initiatives.
• Translate business goals into audience-focused content strategies that drive acquisition, engagement, retention, and conversion.
• Identify content opportunities based on market trends, player behavior, competitor activities, and platform insights.
• Establish content pillars, messaging frameworks, and creative themes across all channels.
• Lead content calendar planning and prioritize content initiatives based on business impact.
• Lead strategic content planning for major campaigns, tournaments, jackpots, promotions, and events.
• Ensure integrated content execution across paid, owned, and earned channels.
• Develop content s...