Responsibilities

• Plan and execute initiatives to reach the target audience through appropriate channels (social media, email, trimedia, etc.)
• Use multiple sources of data to identify trends and consumer behaviors that could affect the design of the campaign
• Develop and implement a digital marketing strategy and manage end-to-end digital projects
• Assist in analyzing the marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Produce engaging, clear, and concise copy and captions for different advertising channels
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas such as content development and optimization, advertising, and events planning
• Collaborate with different business units to create and deliver marketing programs and campaigns
• Liaise with third-party agencies to execute promotional events and campaign...