Position Overview
Accelerate mobile app performance as a Performance Marketing Manager. Engage in effective channel management on Meta and Google while executing innovative creative tests for maximum impact.
In this independent contributor position, you will oversee day-to-day ad campaigns and collaborate with the Growth Product Marketing Manager for campaign strategy. Your critical analysis of performance metrics will drive improvements in user acquisition efforts.
Key Responsibilities:
β’ Oversee daily operation of Meta and Google Ads
β’ Lead app growth initiatives through strategic Apple Search Ads
β’ Implement creative testing across audiences and formats
β’ Manage attribution and reporting via MMP setups
β’ Collaborate on optimizing app store and landing pages
Requirements:
β’ 3β6 years managing paid performance channels
β’ Proficiency with Meta and Google Ads optimization
β’ Experience in app growth methodologies and MM...