Creative Writer / Copywriter — App & Brand Communication*

*Location:* Mumbai (on-site)
*Team:* Marketing / Growth
*Reports to:* [Head of Marketing / Growth Lead]

*About the role*

Pinkvilla Buzz is a short-form, non-fiction, creator-led entertainment app built for a
Gen Z audience that lives and breathes pop culture. We're looking for a sharp, fast,
pop-culture-fluent writer who can own the voice of the app across every touchpoint
— from the push notification that pulls someone back in, to the social post that goes
viral, to the press note that lands a headline.
You'll be the connective tissue of how Buzz sounds everywhere it speaks.
*What you'll do*
- Write CLM / lifecycle copy — push notifications, in-app messages, email, and SMS
across onboarding, engagement, re-engagement, and win-back journeys, with a
focus on driving opens, taps, and retention.
- Craft social post copy across Instagram, YouTube, Snapchat, X, and em...