The CRM Acquisition Manager is responsible for owning the implementation and optimization of CRM acquisition initiatives, delivering against the defined lifecycle strategy. The role focuses on converting prospects and new customers into engaged, contactable guests through effective onboarding, activation, and first‑conversion journeys. Working closely with the CRM Lifecycle Strategy Manager, the role ensures acquisition programmes are executed at scale, monitored effectively, and continuously optimized to support sustainable growth.

• Own the implementation of CRM acquisition journeys in line with the lifecycle strategy, spanning lead generation, onboarding, activation, and first conversion.
• Execute and optimize acquisition campaigns and journeys across owned CRM channels, ensuring timely, accurate, and high‑quality delivery.
• Manage day‑to‑day acquisition operations, including briefing, build, testing, deployment, and coordination with officers, co...