What Will You Do
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The CRM Analyst is the measurement and intelligence engine of the central CRM organization. Operating across all game titles, this person pulls, verifies, and reports on campaign performance;
tracks trends;
andensures experimentation is structured to produce reliable, actionable results. Critically, they look beyond individual game performance to surface portfolio-wide segment insights – understanding how key player cohorts like VIPs, regular customers, new players, and conversion targets perform across the full game catalog.
Campaign Reporting & Performance
Pull and verify campaign data from the CRM platform and downstream analytics systems, reconciling any discrepancies
Produce regular campaign performance reports for each game team and portfolio-level summaries for the Director of CRM
Track trend...