What Will You Do

The CRM Analyst is the measurement and intelligence engine of the central CRM organization. Operating across all game titles, this person pulls, verifies, and reports on campaign performance; tracks trends; and ensures experimentation is structured to produce reliable, actionable results. Critically, they look beyond individual game performance to surface portfolio-wide segment insights – understanding how key player cohorts like VIPs, regular customers, new players, and conversion targets perform across the full game catalog.

Responsibilities

• Pull and verify campaign data from the CRM platform and downstream analytics systems, reconciling any discrepancies
• Produce regular campaign performance reports for each game team and portfolio-level summaries for the Director of CRM
• Track trends over time – open rates, click rates, conversion, retention impact – and flag anomalies or degradation
• Create and maintain d...