What you will be doing:
Manage the overall CRM strategy with an aim of generating sales, increasing engagement and boosting loyalty Define an operational roadmap for CRM communication based on inputs from the commercial team and customer insights Inspire content and optimize communications to drive customer conversion and retention on CRM channels (Email, SMS, Push notifications, and web notifications) by AB testing Review campaigns’ revenue targets and work towards achievement of this every day. Including analyzing performance and making decisions accordingly Report performance to senior management on a regular basis Earn the love of our customers by being relevant at each step of the customer journey Coach and develop team members on strategic thinking, ownership, prioritization, implementation, and analysis Coordinate with different departments to ensure high-quality campaigns ideation and execution
What we are looking for:
Degree in accounting, economics, finance, or an...