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ROLE Summary

We are looking for a motivated and detail-oriented CRM Audience Specialist International to identify relevant and well-targeted first-party data segments for Merlin Entertainments. This role will be collaborating closely with the regional CRM teams, Performance Marketing teams, Direct Sales/Ecommerce teams and relevant digital agencies to build and deliver first-party data segments to increase paid media return, drive lower CPAs, build customer engagement, retention and conversion.

Key Accountabilities

CRM Segmentation

• Working with the regional Senior CRM Managers and Performance Marketing Managers to develop and manage CRM audience segmentation strategies based on customer data and behaviour.
• Create dedicated data filters for paid media activities in the existing Salesforce Marketing Cloud CRM database, according to briefings from GTM, CRM and Merlin Performan...