The CRM Business Analyst, reporting to the Manager of CRM Strategy, Growth & Go-to-Market, partners with business stakeholders, sales leaders, and technology teams to enhance the Salesforce platform supporting Affinity, Retail Insurance, and Mass Market Distribution. This role drives CRM enhancements, business process improvements, and adoption initiatives that improve sales effectiveness, user experience, and operational efficiency.

This position is ideal for an individual who combines Salesforce expertise with strong business analysis, problem-solving, and stakeholder management skills. Success in this role requires more than gathering requirements. It requires curiosity, sound judgment, and critical thinking to understand business problems, challenge assumptions, and recommend solutions that deliver meaningful business value. The successful candidate is a proactive self-starter who thrives in ambiguity, creates clarity where it does not exist, and independently drives initi...