This role will support the business by managing customer lifecycle marketing, retention activity, email and SMS automation, and database growth across e-commerce, retail, and customer channels. This position will focus on increasing customer lifetime value, repeat purchase rates, attributed revenue, customer engagement, and list growth through CRM strategy, Klaviyo or Omnisend campaigns, automated flows, segmentation, personalisation, and brand-aligned retention activity.

• Own the end-to-end planning, execution, optimisation, and reporting of CRM email and SMS campaigns, automated flows, and lifecycle marketing across e-commerce and retail channels.
• Design and manage full customer journeys including lead capture, welcome, post-purchase, loyalty, repeat purchase, win-back, and re-engagement flows to drive retention and customer lifetime value.
• Create and optimise CRM campaigns aligned with key Australian retail and e-commerce events, includi...