Lead and become the CRM champion for the UAE office
Develop an annual comms calendar for existing clients with the objective of retaining clients and showing them opportunities to trade more
Develop an annual content calendar for demo account holders with the objective of increasing conversions from Demo to live accounts
Become the main liaison for all CRM matters with the Central Marketing team; understand the CRM global guidelines and initiatives and cascade them to local teams
Create and execute a range of CRM communications, from regulatory-driven sends to promotional sends, selecting the appropriate channels for each send (email, push notification on the app, SMS)
Use data and insights to segment audience
Work with local premium client and new business teams to create the right co...
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