Own the end-to-end CRM calendar planning building deploying and analysing campaigns across email SMS push and WhatsApp channels

Design and optimise automated lifecycle flows: welcome series post-purchase win-back browse abandonment and loyalty journeys

Segment customer database using RFM modelling purchase behaviour and engagement signals to drive personalised targeting

Manage CRM strategies specific to subscription retail including churn prediction renewal nudge sequences trial-to-paid conversion flows and subscriber-exclusive engagement programmes

Track and optimise subscription health metrics: churn rate MRR contribution from CRM subscriber retention rate and reactivation rates on lapsed subscribers

Collaborate with the product category and commercial teams to align CRM with promotional calendars and inventory priorities

Run structured A/B tests on subject lines creative timing and segmentation and translate learnings into ongoing i...