About Keka Keka HR is India's fastest-growing HR Tech platform, trusted by 8,500 businesses to streamline payroll, attendance, performance, and people operations. We are on a mission to make HR simple, powerful, and human — and we're scaling fast. Our marketing team is the growth engine behind that scale. We run performance-driven campaigns, own the website conversion funnel, and obsess over turning website visitors into qualified pipeline. If you love data, hate friction, and want your work to directly impact revenue — this is the team for you. The Role We're looking for a CRO Specialist who lives and breathes conversion — someone who asks 'why aren't visitors converting?' and then systematically tests their way to an answer. You'll own the keka.com conversion funnel end-to-end: hypothesis backlog, A/B test design, mobile optimization, post-submission experience, and everything in between. You'll also support paid media execution (Google, LinkedIn, Meta) with roughly 25% of your time ...