Purpose of position

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• Drives customer delight and loyalty through brand experience moments
• The role is the most valuable marketing asset, as it works directly with customers and thus brings the brand experience to life, through product explanations, demonstrations, active cooking events to experience the uniqueness and smartness of the Miele appliance use.

Responsibilities

• Develop & own the full year activity plan. With budget, follow up & evaluation. Secure cost efficiency & ROI
• Organization, planning, ownership & execution of courses / workshops, including preparation of food and event-rooms prior to cooking events
• To continually review customer events, evaluating their effectiveness to ensure that they support the customer and generate profit
• Give sales advice / lead cu...