Job Summary: The CDM Analyst is an expert on Customer Data Management, supporting various Reed Exhibitions’ marketing and analytics activities. The successful candidate will liaise with key stakeholders and global data privacy experts to understand and shape the overall customer data structure and needs of the business unit, ensuring ease of use by establishing effective data management processes and enabling the teams to personalize customer experiences across shows, business, and campaign objectives.

Responsibilities

• Data Process Management
  • Collaborate with RX BUs and teams (marketing, data, show teams, etc.) to develop and maintain an efficient, compliant flow of customer data from various CRM and registration systems to campaigns and projects.
  • Provide solutions to simplify complex processes and remove roadblocks between BUs and Manila and within local marketing groups.
  • Enhance data extraction and reporting for Salesforce, ...