Take charge of customer loyalty as the CRM Marketing Manager at AlgaeCal, focusing on email, SMS, and personalized journeys to boost engagement and lifetime value.
As AlgaeCal's CRM Marketing Manager, your primary responsibility will be to lead lifecycle marketing efforts while managing a dedicated team. This role emphasizes turning data insights into actionable strategies, ensuring every customer touchpoint feels tailored and impactful. You will play a key role in enhancing both customer relationships and company growth.
Key Responsibilities:
• Develop and coach a high-performing marketing team
• Create customer journey automations to drive retention
• Personalize marketing communications across multiple channels
• Utilize data for effective audience segmentation
• Supervise marketing automation platforms like Klaviyo or SFMC
Requirements:
• Minimum of 3 years in email marketing
• Established experience with automated customer journeys
• Strong analyti...