Responsibilities
Translate brand and commercial plans into actionable initiatives for Traditional Trade (visibility, promotions, activations).
Lead execution in point of sale, ensuring correct implementation of materials, visibility and brand guidelines.
Develop and follow up customer plans with key clients and distributors in the traditional channel.
Identify opportunities to grow distribution, visibility and sell-out based on channel dynamics and customer needs.
Coordinate with Sales, Brand and external agencies to ensure timely and high-quality execution.
Track and evaluate performance of activations and initiatives, providing insights and recommendations.
Manage budget and resources assigned to activations in the channel.
Ensure excellence in execution across priority markets and key customers.
Drive KPIs such as sell-out growth, distribution gains, visibility compliance and execution excellence in point of sale.
Skills and Qualifications<...