Job Summary

We are looking for a proactive and data-driven Customer Relationship Management (CRM) Specialist to develop and execute customer engagement strategies across digital channels. This role is responsible for managing customer lifecycle campaigns, optimizing customer journeys, and leveraging data insights to strengthen customer relationships, improve retention, and drive repeat purchases.

Key Responsibilities

• Plan, build, execute, and optimize CRM campaigns across email, SMS, and messaging platforms, ensuring accurate audience segmentation and timely deployment.
• Develop and manage automated customer journey workflows, including onboarding, welcome series, abandoned cart, post-purchase, retention, win-back, loyalty, and promotional campaigns.
• Coordinate CRM initiatives with product launches, marketing campaigns, seasonal promotions, and other business priorities.
• Manage day-to-day operations of the CRM platfor...