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Customer Research Analyst - Brand Health & Market Effectiveness

Company

General Motors

Location

Warren, MI

Posted

July 15, 2026

Position Overview

**Job Description**

**The Role**

Are you passionate about translating the voice of the customer into strategic insights that inform strategic marketing and media decisions? As a Customer Research Analyst, you will design and execute research studies that generate actionable insights and recommendations on marketing, brand perceptions, and behaviors. You’ll work closely with internal teams to help shape the future of our brands and marketing strategies.

**What You'll Do**

+ Design and execute quantitative and qualitative research aligned with business strategy, including questionnaires, discussion guides, and analysis plans, with rigor and agility.
+ Support continuous tracking and custom research projects
+ Translate tracker, campaign, and custom research results into strategic recommendations that directly inform brand strategy, communications planning, creative development, and media planning decisions.
+ Evaluate in-market campaign perfor...

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