In 2018, Bloomsbury Football Foundation started with four kids and a bag of footballs on a housing estate in Camden. Today, we reach over 7,000 children and young people every week across London and we're just getting started.

We exist because not every child grows up with the same opportunities to play, belong, and progress. Too many young people are locked out of the game by cost, circumstance, or geography. We're changing that and using football, the world's most popular sport, as a powerful vehicle for health, wellbeing, and social change. It's not about producing stars. It's about shaping better futures.

In just a few years, our income has grown from £1m to over £5m. We're now expanding beyond London into areas of deprivation across the country, with ambitions to reach over 40,000 young people every week by 2031. No other sport-for-good charity in the UK...