Position Overview
<p><b>Job Description:</b></p> <div> </div> <ul> <li> <p>Support the D2C Head/team in daily execution of D2C business priorities across website, campaigns, customer journey, retention and growth initiatives.</p> </li> <li> <p>Coordinate with performance marketing, creative, brand, product, tech and retention teams to ensure timely execution of campaigns and business actions.</p> </li> <li> <p>Track and monitor key D2C metrics such as sessions, conversion rate, add-to-cart, checkout, payment success, CAC, ROAS, CPC, CPS, repeat rate and retention performance.</p> </li> <li> <p>Assist in identifying funnel drops and work with relevant stakeholders to improve website conversion and customer journey.</p> </li> <li> <p>Support campaign execution across paid media, website, CRM, WhatsApp, email, and other D2C channels.</p> </li&...