About the Team

ShopriteX was established to accelerate the use of data to improve customer experience and business operations. Our Agile way of working allows for flexibility to grasp new opportunities and quickly transform them into insights that will have a direct impact on strategic initiatives. ​

The Insights & Data Monetisation Tribe harnesses big data, technology and advanced analytics to derive revenue from customer insights. It is made up of three squads: Assortment & Customer Intelligence, Pricing & Promotions and Supplier Insights. Some highlights of the Tribe duties include developing customer centric analytics products and insights, building recommendation models to ensure we have the correct product offering, evaluating the end-to-end effectiveness of promotions to reduce sales dilutive promotions and identifying key value items driving brand price perception to maintain price leadership.​