Overview

The Data Analyst is responsible for gathering and analyzing data from a variety of sources to identify trends in market performance, customer behavior, and the effectiveness of marketing campaigns. This involves using statistical tools and methods to process and interpret large data sets and using BI platforms to create visualizations comprehensible to a broad audience.

They collaborate closely with the marketing team and other functions to convert raw data into valuable insights that drive key business decisions.

Responsibilities

• Database Management: Ensure database health, improve and maintain data accuracy and relevance, manage data imports, ensure uniqueness of records within the CRM, implement logical and strategic segmentation.
• ABM Research: Create account dossiers by gathering insights and data about target accounts to inform and personalize marketing/sales strategies and tactics.
• Reporting and ...