America's Job Portal
Bogota, Colombia
This role, as a Data Analytics & Business Intelligence (BI) Manager, is pivotal in transforming complex data signals into profitable business decisions by leading comprehensive measurement strategies and optimizing the data ecosystem. The primary mission is to ensure the traceability and demonstrable impact of media investments (paid, owned & earned) on client growth, leveraging advanced attribution, incrementality, and predictive analytics models. This involves designing and implementing 360‑degree measurement frameworks, supervising advanced analytical modeling, and establishing robust data governance with automated ETL processes. The impact of this role is significant, resulting in clearly defined client measurement plans with business‑aligned KPIs, a substantial reduction in media investment uncertainty through frequent lift tests, a shift towards proactive...