Become a Data-Driven Email Manager for TELUS Rewards and enhance email communications through strategic insights. This impactful role allows for flexibility in Toronto, Vancouver, Calgary, or Edmonton.
You will take ownership of email marketing strategies and lead the execution of campaigns utilizing advanced data practices. Your knowledge of audience insights, along with experience in email automation tools, will drive successful member communications and program growth. Regular collaboration with cross-functional teams will ensure compliance and high-quality campaign execution.
Key Responsibilities:
• Manage full lifecycle of TELUS Rewards email initiatives
• Implement A/B testing to refine campaign strategies
• Monitor KPIs and derive actionable insights
• Collaborate across teams for effective data usage
• Ensure all practices comply with regulatory standards
Requirements:
• 5+ years of email marketing and automation experience
• Proficiency in tools l...