As every CMO knows, employing technology, data and analytics to business challenges is the cost of entry, not a nice to have. Unlocking the value of consumer data can deliver growth, revenue, and ROI, and create differentiation to stay on top. Realtime action is instrumental in driving results within a highly fragmented marketplace.

Annalect is the data and technology division of Omnicom. We provide a variety of services to our clients and media agency partners. As a company, we serve as the foundational data and technology layer through which analytics and insights can be accessed through a single lens. Our main goal is to advance the advertising and marketing strategies of our clients with applications that unlock insights and drive business results.

Annalect is a global data, technology, and analytics consultancy with a strong footprint in the APAC region, with offices in Bangalore, Gurgaon, Hong Kong, Kuala Lumpur, Melbourne, Singapore, and Sydney. We create s...