Data Scientist – Digital Advertising & Marketing Technology
Employment Type:
Full-Time
Role Overvie
w As a Data Scientist in our advertising technology division, you will design and implement machine learning models and optimization algorithms that drive ad delivery efficiency and maximize campaign outcomes. This role involves end-to-end ownership—from hypothesis formulation and feature engineering to deployment and continuous improvement in production environments
.
Key Responsibiliti
es Define optimization problems for ad delivery and establish KPIs, metrics, and monitoring dashboard
s. Perform data preprocessing, feature engineering, and model development for tasks such as price optimization, CTR/CVR prediction, and creative performance analysi
s. Conduct offline evaluations and simulations, followed by online deployment and A/B testing strategie
s. Implement MLOps practices including training/inference pipelines, drift detection, automated rollback, an...