Data Scientist – Marketing Analytics

• 3-Month Contract
• £480 Per Day Outside IR35

Our client is a rapidly growing business operating in over 80 countries. The data science function is relatively new and plays a pivotal role in measuring marketing effectiveness and refining campaign strategies across global markets.

We are looking for a Data Scientist to join the marketing analytics team, focusing on marketing effectiveness, experimentation, and automation. You will work closely with marketing teams to evaluate campaigns, measure impact, and help drive data-informed decisions across multiple platforms including Meta and Google.

Key Responsibilities:

• Lead Marketing Mix Modelling (MMM) initiatives to evaluate campaign effectiveness using tools such as Robyn (Meta) and Meridian (Google).
• Finalise and implement the A/B testing framework, ensuring robust experiment design a...