Job Description
Forecasting & Budgeting (Core Ownership)
- Own forecasting models for:
- Revenue, orders, conversion rates, and AOV
- Marketing performance and demand planning
- Partner with Finance and Leadership on budgeting and planning cycles
- Build scenario models to support strategic decisions
- Continuously improve forecast accuracy using statistical and machine learning techniques
Customer & LTV Modeling (Core Requirement)
- Design and maintain Customer Lifetime Value (LTV) models
- Perform cohort analysis, retention modeling, and customer segmentation
- Identify key drivers of long-term customer value and profitability
- Partner with Marketing and Product to apply LTV insights to acquisition, retention, and personalization strategies
AI / LLM Strategy & Implementation