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Dealer Principal

Company

SydSen Recruit

Location

South-Africa, gauteng

Posted

July 13, 2026

Position Overview

An exciting opportunity has become available for an experienced Dealer Principal to join a well-established premium automotive brand based in Menlyn.

The successful candidate will be responsible for the overall leadership, strategic direction, and profitability of the dealership, ensuring the achievement of sales, aftersales, customer satisfaction, and operational performance targets. This role requires a commercially astute leader with a proven ability to drive business growth, build high-performing teams, and maintain exceptional customer experience standards.

Key Responsibilities

  • Lead and manage all dealership departments, including New Vehicle Sales, Pre-Owned Vehicle Sales, Aftersales, Parts, Finance & Insurance, and Administration.
  • Drive dealership profitability through effective sales strategies, operational efficiencies, and sound financial management.
  • Ensure compliance with OEM standards, policies, and performance requirement...

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