Job Overview

Summary/Objective
The Product Specialist advises customers on vehicle platforms, option packages, and powertrain choices with special attention to features, benefits, functionality, and information. Essential Functions

Records all showroom traffic including but not limited to the name, email, and phone number of customer

Greets each customer promptly upon arrival at dealership with required greeting per company policy

Knows the current vehicle inventory and location in the dealership

Understands and can convey to customer the functionality, features and benefits of each vehicles in current inventory and/or available from the manufacturer.

Knows the most current vehicle market conditions and incentive programs and can advise customers on incentive programs

Is familiar with the appraisal process and recommends the appraisal process as appropriate to the customer