At Lutron, we believe exceptional marketing drives meaningful engagement and measurable growth. As a global leader in lighting control and smart building solutions, we’re seeking a Demand Generation Lead in Coopersburg, PA to scale our commercial pipeline and influence key markets. In this role, you’ll execute integrated, multi-channel campaigns—leading paid media, digital programs, and lead nurturing strategies—to convert interest into qualified opportunities. Partnering closely with marketing and sales, you’ll align campaign execution with pipeline performance. Success requires proven B2B demand generation experience, strong marketing automation expertise, and a data-driven, hands-on approach to driving results.