Demand Generation Manager

📍 Barcelona, Spain (Hybrid)

💰 €45k – €50k + Equity

A recently funded HR Tech startup is looking for a hands-on Demand Generation Manager to own and scale its conversion and revenue generation engine.

This is a highly autonomous role focused on pipeline growth, conversion optimisation, lifecycle management, and revenue impact—not brand or content marketing.

Responsibilities

• Own HubSpot lifecycle architecture and automation
• Build lead scoring and nurture programs
• Optimise webinar, inbound, and PLG conversion funnels
• Create attribution models and performance dashboards
• Drive conversion improvements across the customer journey
• Partner closely with Sales and Leadership teams

Requirements

• 3–5 years in Demand Generation, Growth Marketing, or Lifecycle Marketing
• Strong hands-on HubSpot expertise