Demand Generation & Campaigns (25%)

• Execute integrated campaigns to drive MSP recruitment, activation, and sell-through pipeline


• Run multi-channel programs (email, paid, webinars, content syndication)


• Align messaging with MSP value propositions and GTM priorities

Performance & Optimization (25%)

• Track performance across pipeline, conversion rates, and account engagement


• Optimize campaigns through testing, reporting, and insights


• Manage vendors, budget, and channel mix for efficiency and scale

Account-Based Marketing: ABM (20%)

• Build and execute ABM programs targeting high-value MSP accounts


• Partner with sales to define target lists and account strategies