Drive market growth as a Demand Generation Specialist at Randstad Canada, focusing on the PJM region. Support sales teams with targeted marketing strategies and lead generation initiatives.
In this senior role, you will develop and execute strategies tailored to large commercial and industrial energy users. Collaborate with cross-functional teams to launch multi-channel campaigns that generate qualified leads. Your work will focus on segmenting buyers, optimizing nurture programs, and tracking campaign performance to ensure impact.
Key Responsibilities:
• Develop targeted demand generation strategies for PJM accounts
• Plan and execute multi-channel marketing campaigns
• Collaborate with sales on account prioritization
• Build and optimize lead nurturing programs
• Conduct market research for understanding customer segments
Requirements:
• Bachelor's degree in Marketing or related field
• 5+ years in demand generation or B2B marketing
• Experience with ...