Job Title: Deputy Manager BTL Marketing Location: Howrah, West Bengal CTC: Up to 10 LPA Experience: 57 Years Qualification: Graduate/Postgraduate in Marketing, Mass Communication, or related field (MBA preferred) Job Summary We are looking for an experienced Deputy Manager BTL Marketing to drive brand visibility, customer engagement, and store footfall through effective on-ground marketing initiatives. The role involves planning and executing BTL campaigns, managing store branding activities, coordinating with vendors and internal teams, and analyzing campaign performance to support business growth. Key Responsibilities Plan and execute BTL campaigns, store launches, festive promotions, and seasonal marketing activities. Organize activations, roadshows, corporate tie-ups, community events, and customer engagement programs. Ensure consistent in-store branding through POS materials, signages, hoardings, and display branding. Manage BTL agencies, vendors, printers, fabricators, and prom...