Job Overview

This position is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and market penetration, leading to increased market share. This role involves leading comprehensive marketing campaigns across various channels, including digital, social media, and Below-The-Line (BTL) activities.

The incumbent will leverage data-driven insights to optimize campaign performance, enhance customer experiences, and streamline marketing processes. Additionally, this role requires collaboration with cross-functional teams to ensure cohesive brand messaging and contribute to the overall growth and success of the organization.

Responsibilities

• Strategically plan and implement digital marketing campaigns to strengthen online presence and foster customer engagement.
• Develop cohesive communication strategies that include PR, digital marketing, content marketing, and socia...