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Define and evangelize a clear design vision, strategy, and operating model for a multi‑disciplinary Design Center of Excellence. Build, scale, and lead a large team of experienced designers, creative professionals, and marketing specialists. Establish strong foundations in design excellence, quality standards, governance, and delivery rigor aligned to the expectations of a regulated enterprise. Partner closely with senior leaders to translate business strategy into intuitive, trusted, and impactful experiences across digital platforms and communications. Integrate Digital Experience Design and Marketing Services to ensure consistency across internal tools and customer‑facing touchpoints. Set and mature design systems, frameworks, and reusable assets that enable scale and speed without compromising quality.