Conduct market research & store visits to stay abreast with consumer and competitor behaviours.
Review product offerings and analyse feedback from end customers to improve products.
Analyse market research and put insights into action for product improvement.
Understand brand competency, product efficiency and customer needs.
Design & conceptualise seasonal collections, product designs that fit ergonomics and user‑friendly specifications.
Translate and present inspiration & ideas via mood board & hand‑drawn/CAD sketches professionally.
Work closely with the Technical Development and Sourcing team on merchandise, material & fitting development to ensure product vision is cost‑viable and mass‑producible with factories.
Conduct sample checks during buying conference stages to ensure consistency in design & development delivery.
Produce and meet deadlines for the specific number of produ...
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