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电通体育国际 · 体育营销资深策划创意(Creative Manager - Sports Marketing Team)

Company

dentsu

Location

Xu Hui Qu, Shang Hai Shi

Posted

July 20, 2026

Position Overview

The purpose of this role is to generate ideas, executions and considers all look-and-feel in solving creative briefs. They are knowledgeable of integrated creative and experience solutions. They can work independently or part of a creative team.

Job Description:

【主要职责】
1. 协助团队进行广告创意策划与执行及日常项目管理,有较好的提案能力
2. 有大型广告视频、平面、社交媒体等创意内容的创作经验
3. 了解体育市场及品牌营销,分析行业动态及竞品广告创意
4. 撰写创意文案、广告脚本及相关的项目报告
5. 赛事热点追踪,挖掘体育行业相关洞察

Key Responsibilities:

- Assist the team with advertising creative planning, execution, and daily project management, with strong presentation skills.

- Experience in creating creative content for major advertising campaigns, including video, print, and social media.

- Solid understanding of the sports market and brand marketing, with the ability to analyze industry trends and competitor campaigns.

- Write creative copy, advertising scripts, and relevant project reports.

- Track trending sports topics and uncover insi...

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