Analyze data from the agency's digital platforms (e.g., websites, social, apps, campaigns, etc.) to uncover insights, trends and opportunities for improvement and strategic direction.
Translate analytical findings into clear narratives using visualizations and storytelling.
Lead and facilitate business review meetings with stakeholders to understand business priorities, to share findings, and to recommend strategic actions.
Set up and manage analytics software (e.g., GA4, Google Tag Manager, etc.).
Implement new tracking tags for marketing campaigns or UX events.
Update filters, conversions, or custom dimensions/metrics when business needs change.
Collect, clean, and analyze data to derive insig...
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