Roles and Responsibilities

As the Digital Analytics Manager, you will be responsible for delivering actionable insights and analysis,
through the use of SQL, Adobe Analytics & Google Analytics, across the whole digital capability,
driving decision-making through the power of data and insights

In this key role, you’ll be helping us to deliver a best-in-class digital experience
You’ll be developing new insights from the digital estate using a range of digital analytics tools to
drive increased engagement and improved customer experience
This is an opportunity to strategically partner with the Digital business as a trusted adviser, using
data to drive effortless digital customer experiencesCollaborate with stakeholders and technical teams to define
the customer engagement data vision and strategy,
overseeing the roadmap and delivery of data products.
Establish data requirements for personalisation and reporting