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About the Role

The Performance Marketing Officer is responsible in driving customer acquisition, lead generation, and engagement across digital platforms.

This role will play a pivotal part in managing digital campaigns, optimizing performance across social media and other digital channels, and leveraging social listening tools to improve customer care and brand sentiment.

Roles and Responsibilities:

Campaign Strategy & Execution

Develop and execute performance marketing campaigns across Google Ads, Facebook, LinkedIn, Instagram, and other digital platforms to achieve lead generation, engagement, and sales objectives.

Design customer acquisition strategies tailored to life insurance audiences using a multi-channel approach.

Social Media Perform...