Lead the strategy and execution of digital analytics across web and mobile to drive growth in client acquisition, onboarding, activation, cross sell, and retention. The role steers funnel optimization, journey diagnostics, experimentation, and app engagement analytics, translating insight into measurable uplifts in conversion and revenue. Core platforms include Adobe Analytics, Adobe Real Time CDP, Pega CDH/CDP, SAS, and MicroStrategy. The role partners closely with MarTech, Product, Channels, CVM, and Data teams to land insight to action in owned and paid channels. (Alignment with our SG MarTech stack and CDP/RTIM operating model per recent SG workshops.)

• Act as the Product Owner for digital analytics; maintain a transparent backlog, OKRs, and quarterly roadmap.
• Coach analysts on best in class digital methods; uplift literacy across squads.