America's Job Portal
Position: Lead - Performance
Paid Search & Social
β’ End-to-end strategy and execution across Google Ads, Meta, and emerging biddable platforms
β’ Keyword architecture, bidding strategy, and quality score diligence
β’ Cross-platform budget allocation frameworks tied to business outcomes not just media metrics
Programmatic & Display
β’ Owning DSP operations (DV360, The Trade Desk, or equivalent)
β’ Audience strategy, deal structuring and brand safety protocol
β’ Integration of programmatic into full-funnel planning
Analytics & Performance Reporting
β’ Own the measurement framework across all performance accounts
β’ Translate data into engaging client conversations
β’ Build dashboards and reporting rigor
Client Servicing & Growth
β’ Be the lead voice in client conversations
β’ Build...