The Digital Marketing Specialist is responsible for the execution, optimization, and performance monitoring of digital advertising campaigns across multiple platforms. This role supports end-to-end campaign operations, reporting, and stakeholder management to ensure successful campaign delivery and achievement of client objectives.
Key Responsibilities
Campaign Management
- Execute and manage digital advertising campaigns, including campaign creation, creative uploads, audience targeting setup, platform integrations, and quality assurance checks.
- Support ongoing campaign operations by implementing creative updates, campaign modifications, optimization initiatives, and A/B testing activities.
- Ensure campaign delivery aligns with client requirements, operational guidelines, and performance objectives.
Performance Monitoring & Optimization
- Monitor campaign performance and identify opportunities to improve resu...